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市场审批政策

学生领导

欧文康考迪亚大学 Marketing "Must-Know's"

ASCUI通讯主任Natalie Annunziato ((电子邮件保护))
任务 & 目的: To maintain university integrity through a Christ-like manner via communication.

General Marketing Guidelines (在线 & 打印)

基础知识:

  • All advertisements must be relevant to 欧文康考迪亚大学
  • All advertisements must be neat, professional, in color, and visually appealing
  • 所有广告必须包括:
    • 事件名称
    • The organization sponsoring the event
    • 位置
    • 日期
    • 时间与“a”.m.“Or”p.m."
    • (如果适用):
      • 价格
      • 总线可用性
      • Groups invited (if not open to all Concordia students)
  • All print advertisements must not contain any spelling or grammatical errors
  • All print advertisements must be hung up using blue tape (provided by the CSLD Front Desk) on the back of the paper, 不从前面露出来
    • For breezeway posters, see CSLD Front Desk for help when hanging up

* *亵渎, 攻击性的语言, the promotion of the illegal use of alcohol/drugs, or any violations of the federal/state law, and school policies/conduct codes is not permissible.

重要的事情要记住

  • 以确保康考迪亚学生, faculty and staff are “in the know” with what events are going on, it is suggested that you submit your marketing request 提前2-3周 of the event (may vary depending on magnitude of event) so news of the event can have adequate time to spread
    • 这是一个被忽视的问题, but vital aspect to better turnouts because more times than not, people do not know that events are taking place due to lack of timely marketing
    • Submitting requests this far in advance allows time for scheduling, 印刷, 张贴广告
  • 打印 Advertisements must be taken down within 48小时 你的活动结束的时候. If the event has no end date, update information every 2周
    • Includes posters, sandwich boards, etc.

广告的种类


打印

盒装微风走廊海报

  • 打印ed 19”x 31” posters placed in hall of the 体育网
  • 最大的 1海报 每个事件
  • Repeating information separated by date
    • 因为空间有限, Breezeway posters will be prioritized by the ASCUI通讯主任 based on target audience, 事件的大小和日期, 和相关性

屠夫纸海报

  • 手工制作海报 只有在CSLD中 with butcher paper, paint, and/or markers provided by the CSLD
  • 维: 3’x 6’ (unless otherwise approved by the ASCUI通讯主任)
  • 最大的 4海报 每个事件

小海报

  • Premade poster designed on your end
  • 尺寸:11“× 17”或8.5" x 11" (unless otherwise approved by the ASCUI通讯主任)
  • 最大的 15个海报 每个事件

厕所会谈

  • Themed bi-weekly flyers posted on the bathroom stalls of 欧文康考迪亚大学's campus
    • **市场营销要求 可用, but 厕所会谈 will be put together by ASCUI通讯主任 based on target audience, 事件的大小和日期, 和相关性

在线

MyCUI应用

  • To have event information posted through ASCUI's page on the MyCUI应用, please fill out the following form:

ASCUI页面请求表单

老鹰内幕

  • A post pinned to the top of ASCUI's page on the MyCUI应用 that gets sent out weekly to the student body every Sunday evening
    • All event submissions must be University sponsored
    • All event submissions must be submitted by 周三晚上11:59 or it will not be included in that following week's post

请电子邮件 (电子邮件保护) to post advertisements in 老鹰内幕.

社交媒体(Instagram)

  • You can request that an event be featured on the ASCUI's Instagram story by dm-ing @_ascui with your premade digital poster as well as when you want it posted.

审批流程

平面广告:

  1. 电子邮件 (电子邮件保护) with an uploaded image of your poster 有正确的尺寸
  2. You will be notified within 2 business days if your request has been approved
    1. 如果得到批准, the CSLD will apply an electronic stamp to your poster and email final image to you that is ready to print and/or be posted
  3. 电子邮件 (电子邮件保护) 并包括以下内容:
    1. 副本数目
    2. 当你需要打印的时候
    3. 参考这个例子:
      你好!

      My name is Billy and I work with CUI Intramurals. Can I please have 15 colored copies of this poster in 11" x 17" dimensions as soon as possible?

      谢谢你!
      比利

对于社交媒体:

Once your online poster has approved and contains the necessary information, you can then request that it be posted on ASCUI’s Instagram story.

**Posting on personal social media accounts does not fall under the authority of the CSLD Front Desk nor the ASCUI通讯主任 and can therefore be done at your own discretion

我可以把海报挂在哪里?

网的海报

  • 体育网
  • 上下股四头肌

屠夫纸海报

  • 宿舍和休息室 (includes 上下股四头肌, Rho, and Sigma)
  • Table (if tabling outside the Cafeteria)
  • At your event location (with permission from appropriate authorities)

小海报

  • 宿舍和休息室
  • 宿舍楼木板
  • Eagle’s Landing outside windows and inside bulletin board
  • Grimm Hall bulletin boards in stairwells
  • 图书馆 Arts Building entrance windows
  • 图书馆 Cork Boards (top level, outside main entrance)

禁止

  • 体育网 walls, windows, and concrete columns
  • 人行道(禁止使用粉笔)
  • 粉刷过的室内表面
  • 灯杆和栏杆
  • Front glass office doors and buildings
  • 在任何一个校园浴室的任何地方

If you have any questions about areas that posters are not prohibited, please check with the CSLD of the ASCUI通讯主任

提示和技巧

  • 使用 帆布.com (easiest) or another Adobe Program
  • 不要让海报太“忙碌”
    • 少即是多
    • 干净的排版和图片
  • 优秀海报的例子:

    海报范例1

    海报例子2

    海报范例3
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